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About US

The VIAGP division, focuses on strategic partnerships and sponsorship marketing in the motorsport industry, spanning across five continents.

Based in Toronto Canada, VIAGP specializes in providing companies with numerous marketing/branding opportunities, through one of the world's most viewed and passionate promotional vehicles.

After more than a decade of GP experience, VIAGP (formally known as F1 Play) is entering a new and exciting era of business. Along with a new name and a new highly motivated team of experts, we are ready to offer our unique and creative concepts to your company/brand.


Ted Dobrzynski | President at VIAGP

Ted at

Peter Del Nero | Director of Communications at VIAGP

Peter at

Adrian Taylor | Management at VIAGP

Adrian at

Christof Falch | Sport Management & Consulting, Motorsport Management at VIAGP

Christof at


With almost 10 years experience within Grand Prix Racing, we have developed close and long lasting partnerships with our exclusive clientele.
Our team of creative thinkers have no limitations when developing truly unique projects.
So why not contact us today, to see what exciting opportunities we can offer your company?
Let us assist you in taking your company where you want it to be?

- Motor Sport Sponsorship
- Co-branding opportunities
- Creative Marketing Campaigns
- Special Events & Promotions
- Corporate Hospitality

If you’re looking for a one-off exciting event, or to build your brand using a long-term and high profile partnership to achieve global recognition, look no further than – "we’re here to make things happen!"



822 Richmond St West, suite 400
Toronto Ontario M6J 1C9

VIAGP at twitter